Senior Analyst, Data Strategy
Remote (US)US MarketingPosted
- Category
- Data & analytics
- Level
- Senior
- Work arrangement
- Remote, some regions
- Employment
- Full-time
- Hiring in
- US
Job description
What you'll do:
- Develop and deliver recurring and ad hoc reporting with accuracy, clarity, and alignment to client KPIs.
- Translate performance data into clear insights and optimization recommendations.
- Support the development and refinement of measurement frameworks.
- Partner with Strategy, Media, Client Services, Data Engineering, and Data Science teams to ensure data integrity and actionable reporting outputs.
- Contribute to Tableau dashboard builds and reporting automation initiatives.
- Assist in integrating advanced analytics outputs (e.g., attribution, incrementality, MMM) into client reporting.
- Identify performance trends, risks, and opportunities within campaign data.
- Ensure timely delivery of reporting outputs and proactively communicate risks or blockers.
About you:
-
2–3 years of experience in marketing or media analytics, including experience analyzing pharmaceutical marketing campaigns.
-
Strong understanding of digital and traditional media performance metrics.
-
Proficiency in Google Analytics and Tableau.
-
Familiarity with pharmaceutical marketing measurement tools, such as Crossix, and the ability to interpret their outputs for client reporting and recommendations.
-
Working knowledge of tagging systems and campaign performance datasets.
-
Proficiency in Excel and PowerPoint (or Google equivalents).
-
Strong analytical, problem-solving, and communication skills.
-
Ability to translate complex data into insights for non-technical audiences.
-
Organized and able to manage multiple deliverables across timelines.
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